Rock League names ToonieBet as the Official Sports Betting Partner of Inaugural Season

– Partnership features broadcast integration, digital and social activation, and in-venue visibility –

TORONTO, ON (APRIL 1, 2026) Rock League, curling’s first professional league, today announced that Soft2Bet’s brand ToonieBet has been named the Official Sports Betting Partner of its inaugural season. 

The partnership will deliver integrated fan engagement across broadcast, digital, social, and in-venue platforms throughout the League’s debut season, taking place April 6-12, 2026, at TMU Mattamy Athletic Centre in Toronto.

“This partnership with ToonieBet marks an important step as we build a modern, fan-focused curling professional league,” said Keesje Kort, VP of Sponsorship, The Curling Group. “Sports betting is an increasingly important part of the sports entertainment ecosystem, and we’re excited to work with ToonieBet to create engaging, responsible experiences for our fans.”

“We are excited to align our Ontario-first brand, ToonieBet, with Curling, a beloved local pastime with deep roots in the Canadian sports community and a growing fanbase. This partnership supports Soft2Bet's increasing presence in the Canadian market and perfectly matches our objectives to build the ToonieBet brand and connect with local enthusiasts,” said a representative for ToonieBet. “Our main goal as we scale is to show up in authentic and community-driven ways, and we’re looking forward to growing our partnership with The Curling Group.” 

Rock League’s inaugural season will bring together six mixed-gender, globally based franchises in a multi-format competition designed to elevate the sport into a new professional era. The 2026 debut season will give fans an early look at the league’s innovative formats, marquee athletes, and entertainment-driven atmosphere. The league then returns January-April 2027 for its first full campaign, delivering five weeks of premier international competition. For more information, visit rockleague.com.

About Rock League

Rock League is the world’s first professional curling league, featuring six elite mixed-gender global franchises. Rock League hits the ice in April 2026, with a mission to deliver world-class competition, drive innovation within the sport, and connect curling fans across continents. Rock League is owned and operated by The Curling Group. For more information, please visit www.rockleague.com. 

About ToonieBet
​ToonieBet is an online sportsbook and casino built for Canadian players in Ontario, offering a fast, fair, and secure gaming experience. With a commitment to excellence and engagement, ToonieBet delivers premium entertainment for players across Ontario. Players in Ontario can visit tooniebet.ca for access to the platform and additional information.

About Soft2Bet
​Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 20 global licenses.

Media Contacts:

Jennifer Cram, The Curling Group, jennifercram@thecurlinggroup.com

Soft2Bet: press office, press.office@soft2bet.com

FINN Partners: Soft2bet@finnpartners.com